Last week Daylife had the honor of hosting the official release party for Adam Penenberg’s new book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.
The event, hosted to capacity in Daylife’s open loft space, was a rousing success. Afterward Penenberg thanked Daylife, saying via Twitter that, “it was a very smart room of people.” Michael Gluckstadt, a Fast Company reporter on hyperlocal news said, “The launch party for Viral Loop was like my twitter feed come to life.”
Author Adam Penenberg and Daylife's Rachel Sterne during his introduction.
The celebration included journalists, academics and entrepreneurs such as SmartMoney Magazine Editor in Chief Jonathan Dahl, Hunch co-founder Chris Dixon, Sawhorse Media and Shorty Awards Founder Gregory Galant, Brew Media Relations Founder Brooke Hammerling, Arthur L. Carter Journalism Institute Director Brooke Kroeger, Huffington Post Citizen Journalism Editor Matt Palevsky, MySomeday CEO Joe Satto, and New York Times reporter Brian Stelter.
Guests chatted over wine and cheese, and were treated to a short talk by Penenberg and a demonstration of the Viral Loop Facebook application by creators StudioE9.
Viral Loop is off to a strong start, thanks to what The New York Observer’s Gillian Reagan calls a “book blitz”:
He got coverage on popular tech blogs, and sent out a bunch of Twitter tweets . He recruited web design firm StudioE9 to launch a web site with interactive graphics, concoct a Facebook application that would tell users “what are your friends worth” and create a leaderboard ranking the widget’s users and Web celebrities. A video from his publisher, Hyperion Books, was posted on YouTube. A Viral Loop iPhone application popped up in the app store on Monday.
Well put. A huge thanks to all who joined for the party, included those who added their names to our Twitter wall: @jasoncfry @mpalevsky @annalisaburgos @trinaalbus @mysomeday @nyctype @lynneluvah @the_searcher @kraykray.
Daylife is committed to supporting digital innovation in NYC. If you’re looking for a place to host your next event, send us a message @Daylife on Twitter.
